Harley-Davidson CMO: Crowdsourcing Ads To Engage A New Audience

Melanie Wells, Forbes:

The next great Harley-Davidson ad could be created by a 22-year-old single mom in Belgrade, Serbia. This woman is a graphic designer who is part of the 3,200-person virtual “creative department” of Victors & Spoils, a crowdsourcing agency in Boulder. The agency was named the main creative shop for Harley-Davidson Motor Co. this week.


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